Digital. Media. Writer. A Matter of Craft.


I want to become a great digital media writer. There’s something that just seems a bit “off” with that phrase. Digital. Media. Writer. I don’t know. I want to produce texts that have pictures and videos and sound and alphabetic text, and formatting, and layout, etc.

And lately, I’ve come to the conclusion that in order to be great at this, I need to do treat this practice like a craft. A great photographer needs to take a lot of photographs. A great cinematographer needs to take a lot of footage. A great writer needs to write a lot or words. A great audio producer needs to record a lot of dialog and sound effects. I would say that each of these enthusiasts (amateurs, professionals, beginners, sages) is a sort of craftsman. Someone who needs to think about, at least to some degree, technique for the sake of itself. Taking pictures and video footage not in order to capture great images, but to get to know the techniques of aperture, shutter speed, ISO, composition, timing, directing, vision, editing, and image and video storage formats. Recording audio to learn about microphones, windscreens, monitors, position, interviewing, and again editing.

The same should go for software. Working with Premiere. Working with Audacity or Soundbooth. Working with Photoshop. Working with Flash. Working with HTML. And accruing new skills, curiosities, habits, and voices as one matures as a digital media writer. I don’t just want to produce these texts. I want to become someone who produces them. I think there’s a bit of a difference.

And so, in the spirit of craft-honing, I’ve decided that at least once a week, I’m going to set out to learn at least one, simple thing about my production technique, equipment, or software. All as they might relate to digital media writing.

I’ve already produced a post about the pics I took this afternoon down the block. I’ll be posting that shortly.

Stay tuned.