Ice Cube’s Promo Spot for the Eames House

Turns out Ice Cube is a design buff. Before he was copping attitude with N.W.A., he was an unassuming architectural drafting student in LA. I’m not totally sure what to make of this charming little spot:

 

So, I guess it’s cool to go from earnest art/design student to culture-changing gangster rapper (remember “Fuck the Police”?) to a gangster movie star, to a guy fumbling through gritty flics like “Are We There Yet?” and finally to a guy playing a police captain in the new 21 Jumpstreet reboot. Without a shred of ironic self awareness. Look, I know this isn’t a big deal, but to see Ice Cube conveniently slip back into his south-central LA persona seems a little disingenuous. Nothing wrong with that, actually. Though for me it does highlight just how much we assume that everyone in the design industry is so earnestly dedicated to the designs they’re shilling. It’s the same sense of uneasiness I get when I hear anyone but Johnny Ive or Steve Jobs talk about new Apple designs in those practically-unbearable corporate product videos.

But this skepticism only inhabits a part of me. There’s a bigger part of me that watches Ice Cube talk about the Eames House, and I know that he’s right. I know that the Eames House is inspiring. And a good idea in a lot of ways. From what I understand, as a house, it’s not all that successful in terms of sustainability (i.e. leaks, drafts, lack of insulation, and other maintenance concerns), but the idea of taking off-the-shelf parts and “remixing” them into something beautiful and creative and idiosyncratic is an idea I love. And of course there’s probably nobody on the planet who can talk about architecture, Los Angeles, and remixing more appropriately than Ice Cube. I just wish that before the camera finally cuts away in this video, he’d slip-in a knowing wink and a smirk before rolling away in his old school convertible on his way back to that Hollywood set where he get back to playing police Captain Dickson.

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Ice Cube’s Promo Spot for the Eames House

Turns out Ice Cube is a design buff. Before he was copping attitude with N.W.A., he was an unassuming architectural drafting student in LA. I’m not totally sure what to make of this charming little spot:

 

So, I guess it’s cool to go from earnest art/design student to culture-changing gangster rapper (remember “Fuck the Police”?) to a gangster movie star, to a guy fumbling through gritty flics like “Are We There Yet?” and finally to a guy playing a police captain in the new 21 Jumpstreet reboot. Without a shred of ironic self awareness. Look, I know this isn’t a big deal, but to see Ice Cube conveniently slip back into his south-central LA persona seems a little disingenuous. Nothing wrong with that, actually. Though for me it does highlight just how much we assume that everyone in the design industry is so earnestly dedicated to the designs they’re shilling. It’s the same sense of uneasiness I get when I hear anyone but Johnny Ive or Steve Jobs talk about new Apple designs in those practically-unbearable corporate product videos.

But this skepticism only inhabits a part of me. There’s a bigger part of me that watches Ice Cube talk about the Eames House, and I know that he’s right. I know that the Eames House is inspiring. And a good idea in a lot of ways. From what I understand, as a house, it’s not all that successful in terms of sustainability (i.e. leaks, drafts, lack of insulation, and other maintenance concerns), but the idea of taking off-the-shelf parts and “remixing” them into something beautiful and creative and idiosyncratic is an idea I love. And of course there’s probably nobody on the planet who can talk about architecture, Los Angeles, and remixing more appropriately than Ice Cube. I just wish that before the camera finally cuts away in this video, he’d slip-in a knowing wink and a smirk before rolling away in his old school convertible on his way back to that Hollywood set where he get back to playing police Captain Dickson.

Leave a Reply

Your email address will not be published. Required fields are marked *